At Good Market, we believe that nature knows no standards. But unfortunately, strict standards are omnipresent in many industries and mean that food that is not perfect in shape and size or has visual flaws is often discarded and wasted. We are committed to giving these foods a chance and support local farmers by buying surplus and "imperfect" organic vegetables and paying them fairly.

We'll show you how absurd standards restrict the uniqueness of nature - and that's a no-no! Take a look at the atypical shapes and sizes and get inspired! Be ready for a generous portion of uniqueness!

We are Boaz and Raphael - two friends who have known each other since childhood and played football together for FC Seefeld. Today, we are committed to sustainable and conscious nutrition.

Our aim is to offer a sensible win-win-win solution for nature, farmers and us consumers. Because every purchasing decision counts and has an impact on how we use natural resources. That's why we launched the 'Good Market' - a store for abnormal organic vegetables from Zurich.

Here you can proactively fight against food waste, appreciate the work of our farmers and shop sustainably. Let's work together for a better future by acting consciously and smartly.

Let's be rebellious - just like the vegetables we save!