At Good Market, we believe that nature knows no standards. But unfortunately, strict standards are ubiquitous in many industries and mean that food that is not perfect in shape and size or has visual blemishes is often discarded and wasted. We are committed to ensuring that these foods also get a chance, and we support local farmers in this by taking the surplus and "imperfect" organic vegetables and paying them fairly.

We show you how absurd standards limit the uniqueness of nature - and that's not possible! Look at the atypical shapes and sizes and get inspired! Be ready for a fat portion of uniqueness!

We are Boaz and Raphael - two friends who have known each other since childhood and played football together for FC Seefeld. Today we are committed to sustainable and conscious nutrition.

Our goal is to offer a meaningful win-win-win solution for nature, farmers and us consumers. Because every purchase decision counts and has an impact on how we deal with natural resources. That's why we launched the 'Good Market' - a store for abnormal organic vegetables from Zurich.

Here you can proactively fight food waste, value the work of our farmers and shop sustainably. Let's work together for a better future by being conscious and smart.

Let's be rebellious - like the vegetables we save!